Many within the modern generation (raised in the internet era) are extremely familiar with 'reverse auction' business models - where buying (seemingly) everything upon price (alone) is the sole criteria upon which matters are to be judged. It really shouldn't fall to this writer to tell them that's how they end up on a dreadful [...]

Companies (particularly those business ventures which were originally founded as owner / manager enterprises,  and whose stakeholders are familiar with taking their “rewards from business” / "profit extractions" - in a mixture of salary and bonus employed remuneration and shareholder dividends) - sometimes seek to "expand" their own historic approach; and therefore decide to implement [...]