Equitable Law – Solicitors For Business – A Modern, Boutique, British Law Firm –  Based In London, U.K.

Equitable Law is a modern, boutique, London based (but nationally and internationally active) U.K. Solicitor’s practice, providing the business law advice and assistance services of a small team of specialist legal advisers led by Mr. Dan Johnson.

As a SME (ourselves – with the emphasis on ‘S’), providing the services of a senior Solicitor led team specialising in legal advice and assistance – with regard to matters and issues affecting British and international business, Equitable Law seeks to provide cost-effective access to highly experienced and expert English law legal advisers – with specific expertise in legal fields relating to all areas of trade and commerce.

Equitable Law aims to provide a first-class legal practice structure, using modern technologies (within a traditional industry) so as to create considerable efficiencies – with resultant cost savings (through the removal of non-essential overheads), enabling us to concentrate on what is important – providing an outstandingly effective service and producing the best possible results for our clients.

For our clients, this means the assurance of specialist knowledge, coupled with strategic and commercial awareness – which results in a highly professional level of personal service – delivered at a cost-effective price.

Equitable Law broadly covers most aspects of legal services required by businesses, their owners and other interested parties, with particular focus upon (generally, non-contentious) corporate, finance and commercial legal matters.

Equitable Law’s clients confirm that the quality of service and value for money is exceptional.

To discover more – Please visit : Our Services

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Chantelle Strang  profile picture
Chantelle Strang
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Daniel is a real no nonsense professional. Approachable but straight to the point. Thorough and extremely knowledgable. We have engaged Dan’s services several times over the past 10 years and wouldn’t look anywhere else for help in this department. We highly recommend him!

Owner's reply
Chantelle, "Thank You" for your kind words. We're thrilled to hear about your positive experiences over the years and truly appreciate your recommendation = Always interesting to learn what business(es) you and Andy are involved with. Love to the family. Regards, @DanRJohnson
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Michael Labidi  profile picture
Michael Labidi
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Incredibly helpful

Owner's reply
Dear Michael, Thank you so much for your extremely kind review of my my firm / my services. As a firm, we do try and operate to a mantra of we can either help, of find someone better suited for the purpose (or in your case - provide our views, and have the same reviewed for a second opinion). I'm sorry that 'We' were not able to help on this occasion, but let's keep the lines of communication open for next time - Knowing that early conversations with this firm are always on an entirely (mutual) no-obligation basis. Have a great week, Regards, Dan J
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Angela Baines  profile picture
Angela Baines
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Dan prepared a comprehensive legal pack for our SaaS platform launch - Terms of Service, Privacy Policy, Cookie Policy, Partner Agreement with schedules, Data Processing Agreement, and Acceptable Use Policy. He took the time to understand the technical architecture, including AI features and multi-tenant data handling, and delivered documents that were thorough, eloquent and well-structured, also proportionate for an MVP launch. When we suggested an additional clause around partner data controller obligations, he incorporated it quickly and tied it into the wider agreement seamlessly. Excellent value, clear communication and didn't blind me with legal terms but instead explained everything in plain English with genuinely practical legal advice. Highly recommended for tech startups and SaaS businesses. Angela Baines Founder, Digital Sparkx Ltd

Owner's reply
Thank You Angela, An extremely kind testimonial which is much appreciated. You quickly and easily understood my doctrine for start-up businesses which is that their legal documentation should follow what those in tech. etc will understand as a Minimum Viable Product (or MVP). In addition, it was a welcome opportunity to practically use Equitable Law's proprietary 'legal tech.' "Drafting Engine" - Able to produce highly cost-effective legal documentation. I will aim to expand my comments more (time willing!). Kind Regards, Dan.Johnson@EquitableLaw.com | +44 (0) 7788 537 187 (M)
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Sports Arena
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We've worked with Dan for several years now, and he's helped us navigate legislation in the UK regarding skill-based sports and ensuring we're compliant when it comes to UK iGaming law. Dan is more than just legal counsel, he's an honest man who will go the extra mile for us (and I'm sure all of his other clients). I look forward to working with Dan over the course of my career. There is nobody I would go to except him. If you are an early stage start up like us, I cannot recommend his services and expertise enough. Thank you, Dan!

Owner's reply
Dear Dan (& Ollie), "Thank You" for the kind words (and apologies for the delay in my acknowledging the same). I can well imagine that the subject and nature of the legal advice and assistance services I have been providing to your evolving businesses are quite hard to find = It's all fairly esoteric (= "intended for or likely to be understood by only a small number of people with a specialized knowledge or interest"). I look forward to further contact in the near future / when convenient for you. Regards, DanJ
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L M  profile picture
L M
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Excellent Support and Service. Greatly appreciate the excellent support I received. The service was fast, highly competent, and delivered with professionalism, making the experience smooth and reliable.

Owner's reply
Dear 'L M', Thank You very much for your kind words, and I'm pleased that after a relatively short (and thus reasonably inexpensive) consultation with this firm - you were able to resolve the legal issue that you brought to this firm swiftly. cost-effectively and (most importantly) - seemingly in a mutually acceptable way with the third party involved. The aspect which we recall coming away from our inter-action is that one can advise upon a particular area of law that clients can bring to one, but that has to be considered in relation to other areas of law (that clients don't necessarily initially consider) and all of the legal aspects need considering within the perspective of moral and commercial factors. For the future - 'You know where to find us' (if we can ever be of potentially further 'help'). Regards, Dan.Johnson@EquitableLaw.com | +44 (0) 7788 537 187 (M)
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Stephanie Scolaro  profile picture
Stephanie Scolaro
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Dan is by far the only lawyer I would go to with all my business queries. He is very quick to deal with all types of problems and communicates very effectively. He is a fantastic advisor and has helped me in many scenarios. He truly goes above and beyond for his clients. I highly recommend him for anyone with a small or large business looking for a professional legal advisor.

Owner's reply
Dear Stephanie, Thank you = Very kind. I'm always delighted to advise and assist those who value my professional input to their businesses. As a "Grey Beard" I reflect that I've usually seen most things before, and can therefore either help (to the best of my abilities) or suggest others more able to assist = Thereby aiming to provide "General Counsel" services. "Keep B*ggering On" / "Talk Soon"? Regards, @DanRJohnson
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James lister  profile picture
James lister
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I approached Equitable law due to a dispute we were having with another business. I dealt with a man named Dan Johnson, he took quick action to connect me with his contact who was specialised in the area I needed. Very helpful, and I’m very grateful

Owner's reply
Dear James, Thank You = Most kind. I always endeavour to either help, or find someone more appropriate. Regards, Dan.Johnson@EquitableLaw.com
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Faith Pank  profile picture
Faith Pank
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Dan Johnson is an excellent lawyer. He is articulate, strong and very knowledgable in his field. I definitely recommend him.

Owner's reply
Thank you, Stephy = Extremely kind > I have received your (recent) message, and I will aim to be in contact with you very shortly!
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